Who is the Best Email Marketing Service Provider?

From the following article and the relevant PDF report, I got a surprise to know that SilverPop is not the best Email Marketing Service Providers in USA. Anyway, at the beginning, I thought their online system is much better than the others such as EchoMail… Hmm…Study a new case, that’s it…

At the end of 2009, Forrester released a report to evaluate Email Marketing Service Providers. In this report, Forrester reviewed 15 vendors against 69 criteria.

15 vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.

69 criteria in 3 high-level buckets: Current offering, Strategy, Market presence.

I’d like to share some snapshots for you to have a look, and tell me your thinking about Who is the Best Email Marketing Service Provider?

So, Who is the Best Email Marketing Service Provider in your mind?

Download Forrester’s Report